When it comes to business, Facebook is still considered a popular social media platform.
However, there are many businesses out there who still do not know how to unlock Facebook’s full potentials.
There are many steps one can take to make their business page stand out and Likealyzer can help you understand what kind of improvements your page needs.
The importance of Facebook Analysis
Facebook provides Pages’ owners with an analytics tool that allows them to check what kind of engagement they are getting, where their customers are from, what their most popular posts are and so on.
However, in order to attract visitors to your page, you need to make sure you are using it correctly first.
This is why it is important to analyse your actions on your Facebook Page, before you can look at the results.
Correct information, posts frequency, content type and activity are all factors that can lead people to like and engage with your page.
Likealyzer will break down your Page’s data and tell you exactly what you need to do improve it.
What is Likealyzer?
Likealyzer is a tool created by Meltwater, a company that provides media and social media monitoring in order to help other companies grow.
Likealyzer was built to give Facebook Pages owners an idea of what to do in order to create and manage their pages the right way.
The tool is very easy and quick to use, in fact, it only takes 3 steps in order for a report to be generated on any chosen pages.
You have the option to analyze your page without logging into your Facebook and this will already provide you with enough data to work with.
However, you can sign in to your page and give Likealyzer access to more data, so that you can get even more analysis and personalised recommendations.
How do I use Likealyzer?
Go to Likealyzer home page:
Enter the name of your Facebook page and wait for it to appear in the drop-down:
Click on your page and wait for the analysis to run. It usually does not take any longer than 5 seconds.
The results will be displayed all in one page, giving you details of how your page is doing and advice on what you should be changing in order to improve your score.
I must admit, I have been letting Facebook go for a while now, as I have been concentrating on writing content on my blog.
The lack of Facebook love is definitely showing:
What data will Likealyzer look at during its Facebook Analysis?
The report is split as follows:
- Overview: This gives you a quick run-through of what needs to be done to improve your page.
- Frontpage: This lets you know if all the most important information situated in the frontpage, such as profile photo, cover photo and ‘About’ has been provided.
- About: Are you showing your users information such as phone number and email address? No worries, Likealyzer will tell you!
- Activity: Being active on Facebook is very important, as it helps your posts and page be visible to more people. In this analysis, Likealyzer will show you how good your activity is.
- Response: It shows you how responsive you are to users. A happy user is more likely to keep on following your page!
- Engagement: A score based on how much engagement your page recieves.
The engagement score and other insights will not be given, unless you sign in to your Facebook account:
I clicked on ‘Log in’ where the Facebook icon is shown on Likealyzer report and I was prompted to log in to Facebook.
I was then asked to choose what pages I wanted to use with Likealyzer.
Once I confirmed that, I was taken to create a Likealyzer account, at which point I stopped.
I don’t like the idea of being forced to create a third party account when it is not needed.
Also, the amount of data and advice that was given to me without signing in to Facebook, was enough for me to understand what I should improve.
However, this is because I already know how a Facebook page should be managed and the reason why mine is currently ranking low is simply because I have not dedicated any time to it 🙂
If you wish to see what happens when you link your Facebook page to Likealyzer, check the video below from Pearl Lemon Reviews:
Conclusion: Likealyzer is a must for every Facebook page owner!
Using Likealyzer can really kick start your Facebook page and help you avoid certain Facebook marketing mistakes such as not posting enough or not engaging with your audience.
I recommend that beginners go through the whole process of linking their Facebook account to Likealyzer and use its full potentials.
However, if you already know how to manage Facebook pages, then the basic analysis should be enough for you 🙂
Have you ever used Likealyzer before? If so, what was your experience like? Feel free to let me know by leaving a comment below 🙂